Time to change our perception towards affordable generic medicines
India is growing as one of the biggest economy of the world. The Pharmaceutical Industry in India is one of the largest in the world and it ranks 4th in the world, pertaining to the volume of sales. As per report of India Brand Equity foundation, India's domestic pharmaceutical market turnover reached Rs 129,015 crore (US$ 18.12 billion) in 2018, growing 9.4 percent since 2017. In the world, India is the largest provider of generic medicines.



