Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products. The organization is comprised of more than 250 operating companies with over 120,000 employees located in some 60 countries. With Global sales of USD 81.6 billion in 2018, Johnson & Johnson is recognized as one of the most admired and respected companies in the world.

Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, iversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.

First of all,  Medical Representatives must understand that their services are far more  important to the Pharma Companies in the promotion of their products as per strategy, than the kind of services or supports that some Companies may offer to some Doctors.  If Companies can win over the Doctors with supports or services, then the Medical Representatives will have too little to contribute and the job may cease to exist soon.  Companies may send the services, supports, samples and other promotional inputs by Courier to the Doctors directly in such a scenario.  A few small Pharma startups who tried this route couldn’t sustain such services for long and hence had to close down operations, because ‘greed has no limit’, and the demand keeps on increasing month after month.  Besides,  it is difficult to quantify the exact returns in terms of prescription support from such serviced Doctors, though some Companies try to see the details of supplies made to nearby Retailers from the Stockist/Distributor concerned every month, i.e. secondary sales. Once a Company falls into this trap, it may be very difficult to revert back to ‘purely ethical promotion’ again, because if we stop such ‘services’ one day,  drastic sales loss may last for many months and rebuilding a healthy sales base again may take a few years, which may be difficult to deal with from business perspective.  The working habits of frontline salesmen of such ‘service’ based Companies may come down drastically as their focus gets shifted to delivering the agreed upon services to the Doctors on time and then ensuring agreed upon returns from each Doctor serviced month after month, than sincere implementation of marketing strategies in the field.  In addition, the sales base created through sincere implementation of marketing strategies may last long when compared through the sales base created through offering of other services, because if we stop the ‘other services’, the sales base may crumble quickly like a pack of cards.

Zilla Parishad plays the important role in the development of the rural area of the district. ZP provides the Education, Helath, Water, Road, Agricalture services to the rural peoples. Public body elected by the rural peoples rules the Zilla Parishad.

Post : Pharmacist

Indian Institute of Technology - Roorkee is among the foremost of institutes of national importance in higher technological education and in engineering, basic and applied research. Since its establishment, the Institute has played a vital role in providing the technical manpower and know-how to the country and in pursuit of research. The Institute ranks amongst the best technological institutions in the world and has contributed to all sectors of technological development.

IIT Indore envisages the process of convergence of traditional disciplines as the key to accomplish the previously unimaginable. With this foresight, IIT Indore has been promoting multi-disciplinary research programme, focusing on basic and applied research, technology development and innovation. It is this vision that has helped the institute to do very well in all spheres of science, engineering and humanities and social sciences.

Zilla Parishad plays the important role in the development of the rural area of the district. ZP provides the Education, Helath, Water, Road, Agricalture services to the rural peoples. Public body elected by the rural peoples rules the Zilla Parishad.

Post : Pharmacist

The vision of NMIMS University is to define the 21st century technological and management research. Hence the goal for NMIMS University is to encourage excellence in research and publication activities. Research is a precursor to discovery and innovation. The University systems survive on the strength of research i.e. knowledge creation and dissemination system. Realities of the modern world demand interdisciplinary research or research that cuts across the traditional boundaries of discipline.

Post : Professor, Associate Professor, Assistant Professor

Zilla Parishad plays the important role in the development of the rural area of the district. ZP provides the Education, Helath, Water, Road, Agricalture services to the rural peoples. Public body elected by the rural peoples rules the Zilla Parishad.

Post : Pharmacist

Forest Research Institute (FRI), Dehra Dun made a humble beginning as Forest School established in 1878. Initially named as Imperial Forest Research Institute, FRI came into being in 1906.  Later renamed as Forest Research Institute and Colleges, with a number of centres located at different places all over the country administering research as well as training of Forest Officers and Forest Rangers.  After reorganization of Forestry Research in the country and creation of Indian Council of Forestry Research and Education (ICFRE) in 1988, the training and research centres were given an independent status of institutes. Forest Research Institute, now one of the institutes under ICFRE, was conferred the status of Deemed University in December 1991 on the recommendations of the UGC, Ministry of Human Resource Development, Government of India.

PAREXEL has supported the Bio-Tech and Pharmaceutical industries in helping the development of new drugs and treatments on a global basis. As a leading global biopharmaceutical service provider, they supply knowledge-based contract research, medical communications and consulting services across a broad range of therapeutic areas to the worldwide pharmaceutical, biotechnology and medical device industries.

Piramal Enterprises Limited is the flagship company of the Piramal Group.  Starting from the mid-1980s, PEL has shifted its focus from the textiles industry, and established its entrepreneurial credentials in Pharma, Information Management, and Financial Services. It has grown organically and inorganically and often made contrarian business calls.  When Indian pharmaceutical industry was focused on international generics, we invested in domestic formulation businesses.

Post : Senior Research Associate - AD

Shri Vishnu College of Pharmacy was established in the year 1997 by the well-known Philanthropist and Industrialist, late Sri ‘Padmabhushan’ Dr. B. V. Raju, under Dr. B. V. Raju Foundation and Sri Vishnu Educational Society. Sri K. V. Vishnu Raju, his grandson succeeded as Chairman and is making all efforts to impart the Quality Education.  Shri Vishnu College of Pharmacy (SVCP) is the first private Pharmacy College affiliated to Andhra University, Visakhapatnam and is situated in pollution free sprawling campus spread over 108 acres, with the latest equipment, spacious air-conditioned smart lecture halls, computer lab and seminar hall along with good library facilities.

We all know result is the culmination of many identified activities.  A student scores good marks and comes out with flying  colours, only after years of hard work and preparation in studies.  Likewise,  in ethical Pharma selling/marketing, achievement of objectives – targets – is the result of implementation of identified activities, i.e. strategies,  consistently.

For the last six decades Central Government Health Scheme is providing comprehensive medical care to the Central Government employees and pensioners enrolled under the scheme. In fact CGHS caters to the healthcare needs of eligible beneficiaries covering all four pillars of democratic set up in India namely Legislature, Judiciary, Executive and Press.

The Advanced Centre for Treatment, Research and Education in Cancer (ACTREC) is the new state-of-the-art R&D satellite of the Tata Memorial Centre (TMC), which also includes under its umbrella the Tata Memorial Hospital (TMH), the largest cancer hospital in Asia.

Zilla Parishad plays the important role in the development of the rural area of the district. ZP provides the Education, Helath, Water, Road, Agricalture services to the rural peoples. Public body elected by the rural peoples rules the Zilla Parishad.

Post : Pharmacist

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ABOUT AUTHORS
Jigar Vyas*, Juhi H. Patel, Riya N. Patel, Daxini kapil, Kumar vinodbhai
Sigma Institute of Pharmacy,
Ajwa-Nimeta road, Bakrol, Vadodara, Gujarat

ABSTRACT
Recently, incidences of breast cancer are increasing and it has become a leading cause of cancer related deaths of women globally. Though pharmaceutical and biotechnology industries are developing, and researchers are working to find a better treatment of breast cancer patients to improve the effectiveness of current therapy, the survival rate is very low. A lot of research is going on based on lipid particulate systems which has versatile applications for the treatment of life-threatening diseases such as breast cancer. Out of various lipid particulate systems, liposomes have been studied and explored widely as they have many applications such as improving solubility of antitumor drugs, reduces the side effects, long circulation in blood, possibility of passive and active targeting to tumor cells. Liposomal system is most popular because of its biocompatibility, capability to encapsulate hydrophilic as well as hydrophobic drugs, ease of surface modification and wide range of applications.   Thus, a thorough research is ongoing for upgradation of liposomes as multipotential carriers and its effective therapeutic. Therefore, this review article includes the recent development and techniques of liposomal nano formulations drug delivery system. This review majorly focuses on the breast cancer and its therapy, current challenges in experimental and clinical studies in liposomal formulations. 

Zilla Parishad plays the important role in the development of the rural area of the district. ZP provides the Education, Helath, Water, Road, Agricalture services to the rural peoples. Public body elected by the rural peoples rules the Zilla Parishad.

Post : Pharmacist