Pharmapedia

“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say and how we say it”
-    Dale Carnegie (1888-1955), An Educator

After 10 years of job and permanent ship in private or limited companies, even ITI holders or other technical diploma holders are earning 30-50k INR per month salary. What about diploma in pharmacy?

India is growing as one of the biggest economy of the world. The Pharmaceutical Industry in India is one of the largest in the world and it ranks 4th in the world, pertaining to the volume of sales. As per report of India Brand Equity foundation, India's domestic pharmaceutical market turnover reached Rs 129,015 crore (US$ 18.12 billion) in 2018, growing 9.4 percent since 2017. In the world, India is the largest provider of generic medicines.

Planning a family is one of the most important aspects of life. But, in this modern age, planning for a baby comes with lot of challenges for many. Couples these days prefer good planning before they conceive. They wish to be financially sound, have essential assets in place and always have a backup in case things don’t go as planned. Baby planning starts with fertility evaluation which involves history and physical examination, lab testings, transvaginal ultrasound, semen analysis and hysterosalpingogram. Fertility evaluation should be an essential step to determine a woman’s or a man’s fertility status. In 2017, U.S recorded its lowest birth rate in last 30 years. Millennials, people born from 1981 to 1996 are being blamed for the same and the most talked about reasons are waiting too long for marriage, financial concerns and career plans. This has driven an added fear among people for infertility. But, as much as this concept is talked about, the treatment for the same is talked about more. With the advancements in medical science, couples that face fertility issues can receive the best of treatments which fetch results. Speaking about millennials and the things they have to listen to, here are some of the most common causes of infertility.

Allergic rhinitis is a group of symptoms which affects the nose. It is commonly known as hay fever.

Allergic rhinitis develops when the immune system of the body becomes sensitized and overreacts to something in the environment that normally causes no problems in most people. Allergic rhinitis is caused by an allergen, such as dust, pollen, mould, or flakes of skin from certain animals.

First of all,  Medical Representatives must understand that their services are far more  important to the Pharma Companies in the promotion of their products as per strategy, than the kind of services or supports that some Companies may offer to some Doctors.  If Companies can win over the Doctors with supports or services, then the Medical Representatives will have too little to contribute and the job may cease to exist soon.  Companies may send the services, supports, samples and other promotional inputs by Courier to the Doctors directly in such a scenario.  A few small Pharma startups who tried this route couldn’t sustain such services for long and hence had to close down operations, because ‘greed has no limit’, and the demand keeps on increasing month after month.  Besides,  it is difficult to quantify the exact returns in terms of prescription support from such serviced Doctors, though some Companies try to see the details of supplies made to nearby Retailers from the Stockist/Distributor concerned every month, i.e. secondary sales. Once a Company falls into this trap, it may be very difficult to revert back to ‘purely ethical promotion’ again, because if we stop such ‘services’ one day,  drastic sales loss may last for many months and rebuilding a healthy sales base again may take a few years, which may be difficult to deal with from business perspective.  The working habits of frontline salesmen of such ‘service’ based Companies may come down drastically as their focus gets shifted to delivering the agreed upon services to the Doctors on time and then ensuring agreed upon returns from each Doctor serviced month after month, than sincere implementation of marketing strategies in the field.  In addition, the sales base created through sincere implementation of marketing strategies may last long when compared through the sales base created through offering of other services, because if we stop the ‘other services’, the sales base may crumble quickly like a pack of cards.

We all know result is the culmination of many identified activities.  A student scores good marks and comes out with flying  colours, only after years of hard work and preparation in studies.  Likewise,  in ethical Pharma selling/marketing, achievement of objectives – targets – is the result of implementation of identified activities, i.e. strategies,  consistently.

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ABOUT AUTHOR
AK Mohiuddin
Department of Pharmacy,
World University of Bangladesh,
Dhanmondi, Dhaka, Bangladesh

ABSTRACT
The term “Home-based care” or simply home care may be defined as a wide array of different types of care provided in the home by a wide range of parties. The continuum of different types of home-based care delivered in the home varies in terms of different dimensions, including acuity, type of care provided, and degree of physician involvement. Home-based care includes both formal and informal personal care services, Medicare skilled home health, physician house calls, and even “hospital-at-home” services. Medication-related issues are basic among home care patients who take numerous medications and have complex medical chronicles and medical issues. The objectives of home social insurance administrations are to assist people with improving capacity and live with more prominent freedom; to advance the customer's ideal dimension of prosperity; and to help the patient to stay at home, maintaining a strategic distance from hospitalization or admission to long-term care foundations. Home care is an arrangement of care given by talented experts to patients in their homes under the bearing of a doctor. Home medicinal services administrations incorporate nursing care; physical, word related, and discourse language treatment; and medical social administrations. Doctors may allude patients for home medicinal services administrations, or the administrations might be asked for by relatives or patients. The scope of home human services benefits a patient can get at home is boundless. Contingent upon the individual patient's circumstance, care can extend from nursing care to specific medical administrations, for example, laboratory workups. Basic analyses among home medicinal services patients incorporate circulatory disease, coronary illness, damage and harming, musculoskeletal and connective tissue disease and respiratory disease.