A global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented and performance driven people. All of which makes them one of the most rewarding employers in their field.
Post : Group Product Manager
Job Description
Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
• Delivery of sales targets
• Full accountability for brand and delivery of all programmes related to it.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
•Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies. Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full financial accountability of Advertising and Promotion budgets within 5%
• Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan, on time and to a high standard.
• Manage all components of a key brand or components of a priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension, new campaign, commercial programme, and/or generic defence.
Candidate Profile :
University degree or equivalent in Science, Marketing or Business qualification English
• 3-5 years field sales experience or related marketing services experience and brand management experience.
• Product executive or related marketing services experience: 12-18 mths
Additional Information:
Job ID: 212347BR
Location: Mumbai
Division: Pharma
Business Unit: AMAC
Industry Type: Pharma/Biotech/Clinical Research
Functional Area: Marketing
Apply Through Recruiters Portal>>
See All Novartis Jobs B.Pharm Alerts M.Pharm Alerts M.Sc Alerts
See All Other Jobs in our Database
.png)
