Punjab

Abstract
Food colourants have been much important in food product manufacturing. Food and color additives are strictly studied, regulated and monitored. Federal regulations require evidence that each substance is safe at its intended level of use before it may be added to foods. Furthermore, all additives are subject to ongoing safety review as scientific understanding and methods of testing continue to improve. A color additive is any dye, pigment or substance which when added or applied to a food, drug or cosmetic, or to the human body, is capable (alone or through reactions with other substances) of imparting color. FDA is responsible for regulating all color additives to ensure that foods containing color additives are safe to eat, contain only approved ingredients and are accurately labeled. Certified colors are synthetically produced (or human made) and used widely because they impart an intense, uniform color, are less expensive, and blend more easily to create a variety of hues. Color is added to food for one or more of the following reasons:
(1) to replace color lost during processing,
(2) to enhance color already present,
(3) to minimize batch-tobatch variations, and
(4) to color otherwise uncolored food.

The University Institute of Pharmaceutical Sciences of the Panjab University is a premier institution of Pharmaceutical Education and Research in the country.

Alembic Limited, with an established presence in the Indian pharma  industry has a proud, historical track record going back one hundred years. With a turnover in excess of Rs1000 crores today, Alembic Limited is one of India’s leading integrated pharmaceutical companies.

Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, iversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.

Ion Healthcare Pvt. Ltd. was incepted/ incorporated in 1999. With its marketing office at Ludhiana, Ion Healthcare Pvt. Ltd. started its nationwide ethical operations, and within few years of launch, company expanded its specialty range with more than 50 latest products and widened its horizons to mark its presence in the Indian Pharmaceutical field.

National Institute of Pharmaceutical Education and Research (NIPER) under the aegis of Ministry of Chemicals and Fertilizers (Department of Pharmaceuticals), Govt, of India, is an institute of National Importance created by an Act of Parliament devoted to the promotion of pharmaceutical education and research. The Institute is located at SAS Nagar, adjoining the beautiful city of Chandigarh.

Under the dynamic leadership and foresightedness of Mr. Rakesh Dutt , Ion Healthcare Pvt. Ltd. was incepted/ incorporated in 1999. With its marketing office at Ludhiana, Ion Healthcare Pvt. Ltd. started its nationwide ethical operations, and within few years of launch, company expanded its specialty range with more than 50 latest products and widened its horizons to mark its presence in the Indian Pharmaceutical field.

The Central Council for Research in Ayurvedic Sciences (CCRAS) is an autonomous body under the Department of Ayurveda, Yoga & Naturopathy, Unani, Siddha & Homoeopathy (AYUSH), Ministry of Health & Family Welfare, Government of India. The Council is an apex body in India for formulation, development and promotion of research in Ayurvedic system of medicine. The Council carries out its activities and functions through its network of 31 Institutions located all over India.

About Authors:
Pradeep Arora, Ashish Chauhan
M.Pharm Pharmaceutical Chemistry
Department of Pharmaceutical Sciences,
Lovely Professional University,
Phagwara, Punjab.

Abstract
Present article enlights the true meaning of trademark and its role in reducing the chances of error in case of self medication due to look alike and sound alike drugs. History and origin of trademark and how the trademark helps the consumers and traders have been discussed in this article. This review article also helps in understanding various products and services for which a trademark can be used.

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