• 15 March 2016

    PACKAGING OF COSMETICS

    ABOUT AUTHOR:
    Vinay Kumar Singh
    General Manager-Technical,
    Mikasa Cosmetics Limited,
    Ahmedabad, Gujarat
    vinay.s@mikasacosmetics.com

    Before going into various aspects of Packaging in general, let us understand uniqueness of Cosmetics packaging. The primary aim of packaging is the protection of the product from all hazards it can be exposed to during transport and handling. A cosmetic package, in addition, is also required to be attractive and unique in its features so to trigger “impulse buying” in the end user. Many a times we all have encountered this situation that instead of purchasing medicine from a chemist’s shop, we land in purchasing a Cosmetics that immediately drew our attention. The role of packaging for Cosmetics is not only the prime role of containing but  also to enhance aesthetics. In fact it acts as a silent salesman, acting as an advertisement for the product it contains and influencing consumer’s purchasing choices. It is meant to seduce the consumer and transform products into objects of desire. Cosmetics packaging are attractive and eye-catching as they are extensively decorated. Cosmetic packaging contains everything from the logo of the cosmetic company to the ingredients that the cosmetic contains. It is what gives the consumer their initial opinion about the product. There are various reasons as to why the graphics on the packaging is important to the consumer. Although the packaging is what catches the consumer’s attention. Packaging contributes to the overall feel and image of a brand; high quality packaging signals to consumers that the product inside is high quality. As in other industries, “cosmetics companies try not only to sell a brand to consumers but an image that is associated with certain characteristics or qualities. Even if the products themselves are relatively similar, the packaging can be what sets them apart.

  • 13 March 2016
    THE BEAUTY OF A PROFESSION CALLED “MEDICAL REPRESENTATIVE”

    The job of a Medical Representative requires going out and meet highly qualified and informed customers like Physicians, and also not that much  qualified trade customers like Stockists, Retailers, etc. In other words, the job of a Medical Representative prepares us to be outgoing and  enjoy meeting and convincing different types of customers.

  • Gout is today the most common inflammatory arthritis in men and older women. This excruciatingly painful condition is caused by the crystallization of uric acid within joints.

  • 4 March 2016
    A SHORT REVIEW ON ZIKA VIRUS PAST, PRESENT STRATAGIES AND FUTURE PROSPECTIVES

    { DOWNLOAD AS PDF }

    ABOUT AUTHORS
    M .Manasa Rekha1*, A. Bharath Kumar1, T.Mubeena1, C. Gopinath2
    1Department of Pharmacy Practice,
    Annamacharya college of Pharmacy, Rajampet, Andhra Pradesh, India.
    2Department of Phytopharmaceuticals and Pharmacognosy,
    Annamacharya college of Pharmacy, Rajampet, Andhra Pradesh, India.
    manasarekharoyal@gmail.com

    Zika virus(ZIKV) is a member of the virus family Flaviviridae and the genus Flavivirus and It is transmitted Aedes mosquitoes like A. aegypti and A. albopictus,which are active at day times[1,2].

  • As India's pharmaceutical companies continue to look for greener pastures for growth, the 70 participants in the two-day IPHEX Africa trade exhibition in the Nigerian commercial capital of Lagos will be aiming to increase their exports to western Africa where they see a significant growth potential.

  • Substandard medicines could be three times more prevalent than the government says, two new studies show. These data have serious implications on health in a country where 58.2 percent of the total health expenditure is an out-of-pocket cost burden on people, according to the World Health Organization, and where medicines alone account for between 70 percent and 77 percent of health spending.

  • Being diagnosed with cancer at a prime age with flying dreams and a family to look after can be earth-shattering for most people. But when it comes to facing the stark reality, whom does one blame for the slow but certain decay of cells and tissues in your body.

  • 22 January 2016
    QUALITY ASSURANCE OF COSMETICS

    ABOUT AUTHOR:
    Vinay Kumar Singh
    General Manager-Technical,
    Mikasa Cosmetics Limited,
    Ahmedabad, Gujarat
    vinay.s@mikasacosmetics.com

    Quality does not merely mean the goodness of a finished product. Of course, the quality of a finished product is the ultimate objective of a company;  this is also what the consumers expect from the product. However, in order to achieve the desired quality in the finished product, it is essential that the whole plan, starting from the purchase of raw materials to the stage where the ultimate product reaches the consumers, has to contribute towards building quality into the product. Even after the product has reached the consumer, the reactions have to be fed back, so that the product enjoys continuous sales. Quality embraces all spheres of activity. In any organisation, the quality function involves all departments and all groups of personnel. No Quality Assurance Department or Manager will be in position to build and control quality. To build quality, each and every personnel; right from Managing Director to Attender need to contribute.

  • 13 January 2016
    CHARACTERISTICS OF A HIGHLY EFFECTIVE LEADER: LEARNING FROM PHARMACOLOGY

    ABOUT AUTHOR
    Mrudul Kansara
    Sr. Executive, HRD-Marketing
    TROIKAA PHARMACEUTICALS LIMITED
    mrudul.knsra@gmail.com

    Don’t know the name, but someone great had said that reading is one of the best way of learning. If you read the same book for more number of times you can learn new things each time you read that book. Having studied pharmacy for 7 years including diploma, degree & post graduation, I had to refer many subjects repeatedly. To add to this, I got my professional assignment also surrounding my passion for pharmacology (Imparting training to newly selected BE/BMs for cardiac products apart from conducting ACE session as a part of HRD MARKETING team in Troikaa Pharmaceuticals, which required me to refer those subjects again).

    [adsense:336x280:8701650588]

Subscribe to Pharmapedia