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  • The rising cost of raw materials, stringent regulatory requirements and increasingly competitive environment all are rapidly eroding the profit margins of many antibiotic manufacturers. BCC Research reveals in its new report that these challenges, and the growing problem of antibiotic resistance, have dramatically shifted the business models of some of the industry’s leading pharmaceutical companies.

  • 29 March 2016
    ADR MONITORING: AN ESSENTIAL NEED FOR BETTER HEALTH CARE AND SAFETY

    { DOWNLOAD AS PDF }

    ABOUT AUTHORS
    Annu*, Priyanka
    Department of Pharmaceutical Sciences,
    Maharshi Dayanand University, Rohtak, Haryana, India.
    *annu.gvm@gmail.com

    ABSTRACT
    Adverse drug reaction (ADR) is the noxious and unintended response that occurs at the dose of drug normally used for prophylaxis, diagnosis or therapy of disease. ADRs cause a huge burden on the modern society because of the increase incidence of the morbidity and mortality. ADRs can occur with any class of drugs and the availability of the more and more number of therapeutics increases the risk of ADRs consequently. It has been found that the maximum numbers of ADRs occur more among infants and children and also they are generally more severe as compared to adults. ADRs are of particular interest in today’s practice because clinical trials are done in the limited number of the subjects and therefore the drug which is found safer in the clinical trial may produces serious ADRs. The most common reason for this is that the clinical studies generally have limited sample size and have low statistical power. Therefore the ADRs monitoring is an essential need for the better health care and therefore the health care centre should promotes the spontaneous monitoring, reporting, documentation and prevention of ADRs.

  • The money allocated for key centrally sponsored social schemes — Integrated Child Development Services (ICDS), Sarva Shiksha Abhiyan (SSA or universal education programme) and National Health Mission — has declined 10 percent, 7.5 percent and 3.6 percent over two years.

  • 15 March 2016
    PACKAGING OF COSMETICS

    ABOUT AUTHOR:
    Vinay Kumar Singh
    General Manager-Technical,
    Mikasa Cosmetics Limited,
    Ahmedabad, Gujarat
    vinay.s@mikasacosmetics.com

    Before going into various aspects of Packaging in general, let us understand uniqueness of Cosmetics packaging. The primary aim of packaging is the protection of the product from all hazards it can be exposed to during transport and handling. A cosmetic package, in addition, is also required to be attractive and unique in its features so to trigger “impulse buying” in the end user. Many a times we all have encountered this situation that instead of purchasing medicine from a chemist’s shop, we land in purchasing a Cosmetics that immediately drew our attention. The role of packaging for Cosmetics is not only the prime role of containing but  also to enhance aesthetics. In fact it acts as a silent salesman, acting as an advertisement for the product it contains and influencing consumer’s purchasing choices. It is meant to seduce the consumer and transform products into objects of desire. Cosmetics packaging are attractive and eye-catching as they are extensively decorated. Cosmetic packaging contains everything from the logo of the cosmetic company to the ingredients that the cosmetic contains. It is what gives the consumer their initial opinion about the product. There are various reasons as to why the graphics on the packaging is important to the consumer. Although the packaging is what catches the consumer’s attention. Packaging contributes to the overall feel and image of a brand; high quality packaging signals to consumers that the product inside is high quality. As in other industries, “cosmetics companies try not only to sell a brand to consumers but an image that is associated with certain characteristics or qualities. Even if the products themselves are relatively similar, the packaging can be what sets them apart.

  • 13 March 2016
    THE BEAUTY OF A PROFESSION CALLED “MEDICAL REPRESENTATIVE”

    The job of a Medical Representative requires going out and meet highly qualified and informed customers like Physicians, and also not that much  qualified trade customers like Stockists, Retailers, etc. In other words, the job of a Medical Representative prepares us to be outgoing and  enjoy meeting and convincing different types of customers.

  • Gout is today the most common inflammatory arthritis in men and older women. This excruciatingly painful condition is caused by the crystallization of uric acid within joints.

  • 4 March 2016
    A SHORT REVIEW ON ZIKA VIRUS PAST, PRESENT STRATAGIES AND FUTURE PROSPECTIVES

    { DOWNLOAD AS PDF }

    ABOUT AUTHORS
    M .Manasa Rekha1*, A. Bharath Kumar1, T.Mubeena1, C. Gopinath2
    1Department of Pharmacy Practice,
    Annamacharya college of Pharmacy, Rajampet, Andhra Pradesh, India.
    2Department of Phytopharmaceuticals and Pharmacognosy,
    Annamacharya college of Pharmacy, Rajampet, Andhra Pradesh, India.
    manasarekharoyal@gmail.com

    Zika virus(ZIKV) is a member of the virus family Flaviviridae and the genus Flavivirus and It is transmitted Aedes mosquitoes like A. aegypti and A. albopictus,which are active at day times[1,2].

  • 25 February 2016
    RESPONSIBLE USE OF ANTIBIOTICS SAVES LIVES

    About Author
    Derle Nikita D
    MVP College of Pharmacy,
    Nashik, Maharashtra, India
    nicks.patil@yahoo.com

    The discovery of antimicrobial drugs (antibiotics) was one of the most significant medical achievements of the 20th century. The term antibiotics literally means "against life"; in this case, against microbes. There are many types of antibiotics--antibacterials, antivirals, antifungals, and antiparasitics. Some drugs are effective against many organisms; these are called broadspectrum antibiotics. Others are effective against just a few organisms and are called narrowspectrum antibiotics. The most commonly used antibiotics are antibacterials. There are several types of antimicrobials--antibacterials, antivirals, antifungals, and antiparasitic drugs. (Although antibacterials are often referred to by the general term antibiotics, we will use the more precise term.) Of course, antimicrobials aren’t magic bullets that can heal every disease. When used at the right time, they can cure many serious and life threatening illnesses.

  • As India's pharmaceutical companies continue to look for greener pastures for growth, the 70 participants in the two-day IPHEX Africa trade exhibition in the Nigerian commercial capital of Lagos will be aiming to increase their exports to western Africa where they see a significant growth potential.

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