Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
Post: Group product Manager
Job Description
- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.
- Monitors coordination between advertising & research agencies.
- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Assumes responsibility of developing all brand extension strategies, along with the Marketing Head.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Monitors brand wise budget vis-à-vis actual expenditure.
- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, and Sourcing & HRD for product & brand related requirements.
- Develops systems across brand teams which facilitate better MIS and synergy of operations.
- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.
- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are not detrimental to another.
- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellenc
Candidate Profile :
Should be a team player and be able to adapt to Abbott culture.
Should have exhibited initiative in tasks in current role Person should be creative in his approach.
S/he should also have a strong strategy orientation & proven executional abilities.
Skill, Education, Experience
The person should have a good understanding of Pharmaceutical business.
Ideal would be person who has 5-6 years of brand management experience and have successfully launched new brand/s.
Graduation in Pharmacy/ Life sciences. MBA preferred Should be able to work effectively with sales team & cross functional teams.
The person should be a go-getter, highly resourceful & have strong networking skills.
Key Internal Interfaces
Media Manager: For all media related issues
Manager – New brand development:
For all new brand launches and market testing Sales: For planning promotions developing marketing strategy and to get market feedback R&D: For new product development
Corporate Communication: For standardized brand properties
Additional Information:
Experience: 5-6 years
Location: Mumbai
Education: B.Pharm, B.Sc, MBA
Industry Type: Pharma
Functional Area: Marketing-Product Management
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