AI Expands Pharmaceutical Marketing Beyond Physicians to Full Care Teams
As healthcare delivery becomes increasingly team-oriented, pharmaceutical marketers are being encouraged to look beyond physicians and engage a broader network of healthcare professionals involved in patient care. According to a recent announcement from IQVIA Digital, artificial intelligence is helping marketers identify and connect with nurse practitioners (NPs), physician associates (PAs), and other key members of collaborative care teams who play a growing role in treatment decisions.











