Opening for Assistant Brand Manager (ABM) - Marketing in Procter & Gamble
Procter & Gamble is the innovation leader in our industry. Virtually all the organic sales growth we’ve delivered in the past nine years has come from new brands and new or improved product innovation. We continually strengthen our innovation capability and pipeline by investing two times more, on average, than our major competitors.
P&G. We interact with more than five million consumers each year in nearly 60 countries around the world. We conduct over 15,000 research studies every year. We invest more than $350 million a year in consumer understanding. This results in insights that tell us where the innovation opportunities are and how to serve and communicate with consumers.
Post: Assistant Brand Manager (ABM) - Marketing - MKT00002659
An Assistant Brand Manager (ABM) is responsible for managing the health (volumes, turnover and equity) of the brand for which he/she works. An ABM is expected to deeply understand and analyze the business, and then use this to develop/execute a powerful marketing plan that will build business. A Marketing Plan is a strategy / series of choices, which identifies specific marketing decisions and actions. ABM's will also be required to regularly analyze business results and progress by doing financial and competitive research. Additional responsibilities include:
1. Advertising - creative brief development, copy evaluation, copy clearance, commercial production and media planning (working with media manager).
2. Promotion - promotion and pricing strategy and execution.
3. Consumer / Customer Training - consumer decision-making, customer operations, customer decision-making and market segmentation.
4. Complex Business and Financial Analysis.
5. Interpersonal Projects - coaching & training, recruiting, multi-functional teamwork.
We look for candidates who have a passion for winning and who have demonstrated excellence in their work and academic experience. We look for people with leadership skills who are effective in teams. We want employees with strong analytical skills and the ability to think of out-of-the box solutions to business problems. We want people who are able to handle multiple priorities, who have a bias for action and who are genuinely interested in personal development and the development of others. Finally, we want people who would respect and embody the Principles and Core Values that make P&G the organization it is.
In addition, the minimum education level accepted is a Master's degree from a recognized University in any area of specialization like Engineering, Management, Sociology, Economics etc.
Experience: 2-3 Years
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: marketing
Job Code: MKT00002659
End Date: 7th Dec., 2011
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