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PharmaTutor (April- 2014)
ISSN: 2347 - 7881


Received On: 26/02/2014; Accepted On: 03/03/2014; Published On: 01/04/2014


Author: Pradhyuman Singh Lakhawat*, Poonam Vishwakarma
Department of Management Studies,
Sam Higginbottom Institute of Agriculture Technology & Sciences,
Allahabad, Uttar Pradesh, India


Marketing is very important part of any organization for its existence in the market. The main strength of organization can measure on two basis first human resources and second on the basis of market share. While marketing is the major part then it should be follow the business ethical norms which are the guidelines for what is wrong and what is right in the business. But now a day’s mostly pharmaceutical in the pressure of more selling, more profit and for making the big share they are neglecting these codes. And whole pharmaceutical industry in the race of competition forgets one thing that is this marketing service is directly relate with the human life. Medicines are nectar but if it is in wrong form it can be poison for humans. So I am trying to give a small picture of current pharmaceutical marketing services and ethical codes.


How to cite this article: PS Lakhawat, P Vishwakarma, Pharmaceutical Marketing and Ethical codes: Myths or reality with special Reference to Allahabad, Uttar Pradesh, PharmaTutor, 2014, 2(4), 106-111