INTERNET PHARMACY REGULATIONS ON MARKETING DRUGS DIRECTLY TO CUSTOMER
About Authors:
Jomy Joy, Dr. Anantha Nagappa
Manipal College of Pharmaceutical Sciences,
Manipal University,
Karnataka, India
ABSTRACT
In the age of information, the applications of business have become not only simple but also of high impact. The impact of internet on society can be felt by popularity of social media like Facebook, twitter, orkut etc. The application of internet to access drugs and diagnostics which begin early in advent of infoage has matured into portals or virtual drugs stores popularly known as internet pharmacy. The advent of internet pharmacy and access of drugs and diagnostics is gaining popularity due to cost effectiveness, high speed delivery to door step of patients. The patient can order medicines from their own home in privacy.
