Job as a Brand Development Manager at Abbott

Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, diversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.

Post: Brand Development Manager

Job Description:
• Play a key role in formulating the growth plans for Abbott India upto 2015 supporting the Commercial Head with data on progress of markets in India and internationally
• Active role in development
• Responsible for new concept identification, testing ideas and branding for shortlisted new products
• Responsible to initiate pre marketing work along with commercial teams involving branding and KOL development / feedback
• Develop launch campaigns for identified new products along with marketing teams through process of coordination with agencies, field feedback, market checks for campaigns
• Field work for launch campaigns and develop assessment reports
• Post launch analysis and course correction – work closely with commercial to identify and correction in key areas
• Primary and secondary market research for core therapy areas on on going basis and to dvelop and feed NPI strategy

Candidate Profile:
Experience:
At least 7-8 years of experience in pharma industry with experience in handling brands covering at least two of the listed areas - large size, new brands, Life cycle management of brands, launch of new divisions, super specialty brands

Skills:

Analytical skills
Creativity and innovation
Meticulous project management skills
Coordination

Know the business:

Good understanding of pharma market, trends and ability to propose relevant NPIs
Strong marketing and brand building skills
Build Our Organization and Inspire
Ability to collaborate with commercial and build strong campaigns that result in successful new products
Set Vision and Strategy
Ability to think big for NPIs and understand the developments of markets and therapies and propose NPIs accordingly

Additional Information:
Experience: 7-8 years
Location: Mumbai
Education: B.Sc, B.Pharm
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: BD