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Post : Head Marketing -Oncology, Mumbai-169884
Job Description:
- Identify and communicate major market and competitive environment trends and how they will impact the customer, market and brand (e.g. competitor analyses)
- Understands, identifies and communicates key drivers of brand performance
- Ensures effective execution of activities and maintains a tracker. Analyses an impact of activity on the brand
- Is able to implement multiple activities at the same time
- Participates in the development of the stakeholder strategy (e.g. Decision Process, Opportunity Map, Customer Portraits, Attitudes / Beliefs, Economic Flow), leveraging the support of Line Report, Business Analysis and other functions)
- Develops short- / mid-term objectives considering the long-term vision and opportunities
- Provides input to the Brand Planning process.
- Works closely with other members of the brand team and other functions to share ideas and work towards a common goal
- Undertakes fieldwork to capture insights. Monitors competitor activities.
Duties & Responsibilities:
- Responsible to achieve top-line, market share and bottom-line targets for the brands assigned.
- Conduct research to analyze customer behaviour and design strategies accordingly.
- Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies.Ensure quality and timely delivery of inputs to field force.
- Develop market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.
- Prepare all annual plans and budget planning activities for brands assigned. Monitor brand wise budget vis-à-vis actual expenditure.
- Analysis, forecasting & market share for the respective brand. Independently handle brand management.
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Requirements:
· Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and brand plans
· Strong creative, strategic, analytical skills as per the demand of the Business,
· Commitment to working with shared leadership and in cross-functional teams.
· Strong verbal and written communications skills.
· Ability to manage multiple projects at a time.
· Complex Problem Solving, Strategic Insight, Enabling Decision making through Stakeholder Alignment
Candidate Profile
Post graduate degree in marketing/ MBA, Minimum of 8-10 years’ experience in marketing
Additional Information:
Location: Mumbai
Industry Type: Pharma
Last date: 18th July, 2017
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