Cosmetics

PACKAGING OF COSMETICS

ABOUT AUTHOR:
Vinay Kumar Singh

General Manager-Technical,
Mikasa Cosmetics Limited,
Ahmedabad, Gujarat
vinay.s@mikasacosmetics.com

Before going into various aspects of Packaging in general, let us understand uniqueness of Cosmetics packaging. The primary aim of packaging is the protection of the product from all hazards it can be exposed to during transport and handling. A cosmetic package, in addition, is also required to be attractive and unique in its features so to trigger “impulse buying” in the end user. Many a times we all have encountered this situation that instead of purchasing medicine from a chemist’s shop, we land in purchasing a Cosmetics that immediately drew our attention. The role of packaging for Cosmetics is not only the prime role of containing but  also to enhance aesthetics. In fact it acts as a silent salesman, acting as an advertisement for the product it contains and influencing consumer’s purchasing choices. It is meant to seduce the consumer and transform products into objects of desire. Cosmetics packaging are attractive and eye-catching as they are extensively decorated. Cosmetic packaging contains everything from the logo of the cosmetic company to the ingredients that the cosmetic contains. It is what gives the consumer their initial opinion about the product. There are various reasons as to why the graphics on the packaging is important to the consumer. Although the packaging is what catches the consumer’s attention. Packaging contributes to the overall feel and image of a brand; high quality packaging signals to consumers that the product inside is high quality. As in other industries, “cosmetics companies try not only to sell a brand to consumers but an image that is associated with certain characteristics or qualities. Even if the products themselves are relatively similar, the packaging can be what sets them apart.

QUALITY ASSURANCE OF COSMETICS

ABOUT AUTHOR:
Vinay Kumar Singh

General Manager-Technical,
Mikasa Cosmetics Limited,
Ahmedabad, Gujarat
vinay.s@mikasacosmetics.com

Quality does not merely mean the goodness of a finished product. Of course, the quality of a finished product is the ultimate objective of a company;  this is also what the consumers expect from the product. However, in order to achieve the desired quality in the finished product, it is essential that the whole plan, starting from the purchase of raw materials to the stage where the ultimate product reaches the consumers, has to contribute towards building quality into the product. Even after the product has reached the consumer, the reactions have to be fed back, so that the product enjoys continuous sales. Quality embraces all spheres of activity. In any organisation, the quality function involves all departments and all groups of personnel. No Quality Assurance Department or Manager will be in position to build and control quality. To build quality, each and every personnel; right from Managing Director to Attender need to contribute.

HAIR DRESSING

ABOUT AUTHOR:
Vinay Kumar Singh

General Manager-Technical,
Mikasa Cosmetics Limited,
Ahmedabad, Gujarat
vinay.s@mikasacosmetics.com

The main aim of hair dressings, whether they are for men or women, are to improve the control and manageability of hair, to impart some luster, and to maintain a hairstyle in spite of the movement of daily activities and despite the various environmental conditions to which hair is submitted (eg. wind, heat, cold, sun etc.). These factors vary from one country to another, from age to age, according to state of hair, between sex. Men generally consider adequate control as the prime requisite for a hair dressing, with gloss as secondary.  Women first look for products that give a pleasing appearance to the hair but at the same time they require a good hold.  They do not want products which render hair heavy and which tend to make it lank or greasy.  The trend in women’s fashions for softer and free-styles and the increasing use of the brushing technique have led to an increase in the demand for products that enhance disentangling and a greater need for products that protect, strengthen and/or improve the condition of hair.