Vinay Kumar Singh

General Manager-Technical,
Mikasa Cosmetics Limited,
Ahmedabad, Gujarat

Before going into various aspects of Packaging in general, let us understand uniqueness of Cosmetics packaging. The primary aim of packaging is the protection of the product from all hazards it can be exposed to during transport and handling. A cosmetic package, in addition, is also required to be attractive and unique in its features so to trigger “impulse buying” in the end user. Many a times we all have encountered this situation that instead of purchasing medicine from a chemist’s shop, we land in purchasing a Cosmetics that immediately drew our attention. The role of packaging for Cosmetics is not only the prime role of containing but  also to enhance aesthetics. In fact it acts as a silent salesman, acting as an advertisement for the product it contains and influencing consumer’s purchasing choices. It is meant to seduce the consumer and transform products into objects of desire. Cosmetics packaging are attractive and eye-catching as they are extensively decorated. Cosmetic packaging contains everything from the logo of the cosmetic company to the ingredients that the cosmetic contains. It is what gives the consumer their initial opinion about the product. There are various reasons as to why the graphics on the packaging is important to the consumer. Although the packaging is what catches the consumer’s attention. Packaging contributes to the overall feel and image of a brand; high quality packaging signals to consumers that the product inside is high quality. As in other industries, “cosmetics companies try not only to sell a brand to consumers but an image that is associated with certain characteristics or qualities. Even if the products themselves are relatively similar, the packaging can be what sets them apart.

Get even with gout

  • Posted on: 8 March 2016
  • By: PharmaTutor News

Gout is today the most common inflammatory arthritis in men and older women. This excruciatingly painful condition is caused by the crystallization of uric acid within joints.



M .Manasa Rekha1*, A. Bharath Kumar1, T.Mubeena1, C. Gopinath2
1Department of Pharmacy Practice,

Annamacharya college of Pharmacy, Rajampet, Andhra Pradesh, India.
2Department of Phytopharmaceuticals and Pharmacognosy,
Annamacharya college of Pharmacy, Rajampet, Andhra Pradesh, India.

Zika virus(ZIKV) is a member of the virus family Flaviviridae and the genus Flavivirus and It is transmitted Aedes mosquitoes like A. aegypti and A. albopictus,which are active at day times[1,2].


About Author
Derle Nikita D
MVP College of Pharmacy,
Nashik, Maharashtra, India

The discovery of antimicrobial drugs (antibiotics) was one of the most significant medical achievements of the 20th century. The term antibiotics literally means "against life"; in this case, against microbes. There are many types of antibiotics--antibacterials, antivirals, antifungals, and antiparasitics. Some drugs are effective against many organisms; these are called broadspectrum antibiotics. Others are effective against just a few organisms and are called narrowspectrum antibiotics. The most commonly used antibiotics are antibacterials. There are several types of antimicrobials--antibacterials, antivirals, antifungals, and antiparasitic drugs. (Although antibacterials are often referred to by the general term antibiotics, we will use the more precise term.) Of course, antimicrobials aren’t magic bullets that can heal every disease. When used at the right time, they can cure many serious and life threatening illnesses.

1 In 7 Indian drugs revealed as sub-standard

  • Posted on: 16 February 2016
  • By: Gayatri Mahajan

Substandard medicines could be three times more prevalent than the government says, two new studies show. These data have serious implications on health in a country where 58.2 percent of the total health expenditure is an out-of-pocket cost burden on people, according to the World Health Organization, and where medicines alone account for between 70 percent and 77 percent of health spending.


Piyush Tripathi*, Neha Bala, Naresh Mali
Master of Business Administration in Pharmaceutical Management
IIHMR University, Jaipur, Rajasthan, India

The game of the future is not “Just Large Workforce” but “More Effective Workforce”.

Sales Force Effectiveness (SFE) is a key strategy to increase profitability that is the only one dependent variable for most of the companies. SFE enables the sales employees or workforce to target bulk of its effort towards highly profitable and most effective ways. SFE is all about efficiency, execution and engagement. Efficiency means how the workforce uses its time and energy in the organization very smartly; execution means how the workforce performs decisively in a planned way, engagement means to unleash the full potential of the sales force. It mainly involves around sales team strategy, talent management, remuneration and support processes, all are the essential responsibilities of Human Resource Management (HRM) of the organization because HR managers participate in developing strategies and ensure that human resource dimensions are considered.