Bangalore

ABOUT AUTHOR
Vinay Kumar Singh.
Chief Research Officer
Parammount Cosmetics India Limited,
Bangalor, Karnataka
vinay@parammount.com

The success of a product in Today’s market place is less a function of the product performance and more a function of how it is promoted to the public. Although the cosmetic industry appears to be dominated by marketing agents, chemists play a key role in supporting their company in its choice of claims used in product promotion

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