Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, diversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.
Post: Therapy Marketing Manager
Job Description:
• Deliver an EI of > 100 for the therapy and increase Abbott market share
• Deliver therapy Plan Sales and Plan Margin
• Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
Driving therapy leadership
• Undertake periodic research to identify emerging short and long-term therapy trends
• Annually create a therapy plan for the therapy area owned
• Identify, ideate and deliver new product opportunities for the therapy
• Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
• Design initiatives and concepts for scientific differentiation of Abbott in the therapy
• Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
• Identify new markets and new channel opportunities to drive therapy growth
Arbitrage between brands
• Owner / manager of the marketing spend across brands within the therapy
• Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
• Decide on pricing strategy for the therapy and between brands / SKUs
Candidate Profile
• Graduate in Science / Pharmacy
• MBA/PGDBA in Sales and Marketing from a top B school
Experience:
• Brand management experience of at least 7 years (preferably in MNC)
• At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches
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Skills:
• Excellent Communication Skills
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division
• Demonstrates creativity, innovation and drive for results
• Ability to influence, lead and work with cross functional teams
• Analytical skills and good financial acumen
• Strategic thinking, problem solving and decision making skills
• Planning and organizing skills for short term and long term
• Time management and multi-tasking skills
Additional Information:
Location: Mumbai
Education: B.Pharm, B.Sc, MBA/PGDBA
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Sales
Job ID: 30874626
End Date: 12th February, 2018
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