Require Account Lead at Shire

Shire traces its history back to 1986, when a small team of entrepreneurs sought out a solution to address on a number of unmet medical needs. Within its first two years of operation, the company had launched a range of supplemental calcium products for patients seeking to treat or prevent osteoporosis. Soon thereafter, innovative drug development programs were under way on behalf of patients facing such challenging conditions as Alzheimer's disease and end-stage renal failure.

Post : Account Lead

Job Description
50% Business Planning & Management
• Business Planning and management of key accounts. Track & leverage product consumption patterns based on potential and competitive intelligence etc. Managing relationships with HCP/KOLs, pharmacists, purchase and nursing heads.
• Provide weekly/fortnightly/monthly/quarterly sales outlook to Franchise Head so as to facilitate (1) planning process at the national level and (2) to track and manage alignment of territory-wise sales objectives with national franchise sales objectives. (3). Lead region/cluster-level forecasts for all brands
• Drive Sales/Financial objectives (meet/exceed targets) & key Business metrics (Sales Force Effectiveness parameters such as account coverage, frequency, field working days, execution of medical & marketing activities) on a monthly/quarterly basis to meet budgets set for the year in line with growth plans of the business.
• Engage KOLs/Purchase Heads with a view to secure and enhance existing business stakes in each account.

50% Channel & Cross-functional Execution
• Execute newly launched campaigns and strategies in region from time to time with a view to drive KPIs such as conversion from 20% to 25%, NG to Flexbumin. Kiovig revival through scientific engagement in key accounts.
• Collaborate with Marketing & Medical teams to execute CMEs, Expert group meetings/workshops/RTMs/NEPs etc in line with the needs of the account.
• Engage purchase/channel partner fraternity across the region to drive price negotiations for higher ASPs.
• Closely tracks the tender/rate contract-related developments of each account to make tactical plans to achieve favorable business outcomes.
• Gather competitor intelligence in given region – gather and analyze competitor pricing, sales data, changes in product messaging/promotional strategy/any other launch/pre-launch activities.
• Liaisioning Agent (Channel Partner in govt. accounts) management & ensuring compliance to Shire policies (product handling & service accounts as per set guidelines, operate within Shire code of Ethics & other Compliance guidelines, etc)
• Ensure continuity of product supply in the accounts

Additional Information:
Job type : Sales
Location : India-Haryana-Gurgaon
Req ID: R0007075
Last Date : 10th February, 2018