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About Authors:
MBA, B.Pharm.
Independent Cosmetic Consultant.

The Indian cosmetic Industry has witnessed rapid growth over the last couple of decades. In that time the range of cosmetic and beauty products in India has widened tremendously. Beauty products manufacturers in India mostly cater to the great demand for cosmetics and toiletries that fall into the low or medium-price categories as the greatest demand in India has always been for these economically priced products.
However, in recent years in the cosmetics market India competitors have begun to manufacture products to cater to an International need. For instance, herbal cosmetics from India have a great demand in the overseas market and many cosmetic products that are manufactured in India today are supplied to international suppliers of branded cosmetics products like The Body Shop for example. New facts that have been unveiled by a series of cosmetics business market analysis India reveal that many International companies are now outsourcing cosmetics to India and that the industry of cosmetic products India is growing at an average rate of almost twenty percent annually. This increase is attributed to two main factors. The first being the increase for the demand in Indian cost-effective products and the second being the increased purchasing power of the average Indian.

There are also many reasons for the increased demand for cosmetic products in particular. With the introduction of satellite television and a wide array of television channels as well as the internet, the average Indian consumer is constantly bombarded with advertisements and information on new cosmetic products which often translated into the desire to purchase them. A boom in the Indian fashion industry has been linked to the increased awareness of Indian people about their appearances and consequently contributed to an increase in the demand for cosmetic products.

However, even with the massive surge in the popularity of cosmetic products, statistics have shown that the average Indian consumer spends much less on cosmetic products than consumers from every other part of the world. This means that the Indian cosmetic industry has an even greater potential for growth than it is presently experiencing.

In the entire range of products that fall within the territory of the Indian Cosmetic and toiletries market, the most popular items are color cosmetics, of which nail varnish, lipsticks and lip glosses account for the most sales. In this area, popular local brand names include Lakme and Revlon. Skin-care cosmetics have experienced a slower growth and products such as anti-wrinkle creams, cleaners and toners, for instance are not as popular as facial creams, moisturizers and fairness creams in this genre. Companies like Ponds and Fair and Lovely rule the roost in this segment.

Unilever and Procter & Gamble are major players in the Indian Cosmetic sector of shampoos and hair products. However, the Indian hair-care Cosmetic sector now has a few foreign brands to compete with these giants as well. Finally, one of the most popular cosmetic produced in India are herbal cosmetics which have gained popularity internationally in recent years. Shahnaz Husain, Emami and Biotique products are the most well-known in this area.


Reference Id: PHARMATUTOR-ART-1458

 are products that are created for application on the body for the purpose of cleansing, beautifying or altering appearance and enhancing attractive features. But cosmetics are not the same thing as medicines and cosmetics cannot be used to alter a body’s functions or performance.

With growing ecological and health awareness, modern cosmetics are available in the form of organic cosmetics, mineral cosmetics and even environmentally friendly cosmetics to cater to an overwhelming demand for such products. The Indian cosmetic industry includes a long list of cosmetic product buyers, importers, wholesalers, distributors and manufacturers.

Beauty cosmetic products that are manufactured in India include an extensive range of make-up cosmetics and toiletries like skin creams and lotions, perfumes, lipsticks and lip gloss, nail varnish, toothpastes, deodorants and eye and face make-up products to cite a few examples. Discount cosmetics can be purchased in bulk directly from bulk dealers in India.

There are also a variety of permanent cosmetics and cosmetic treatments available in the Indian cosmetic market which can be used to create permanent make-up-like effects like one could have permanent eyeliner on their eyelid by getting it tattooed onto the eyelid. Some ladies also like to get permanent eyebrows. Such procedures are also referred to as cosmetic tattooing.

Such techniques should only be applied by trained professionals and usually require the joint efforts of a dermatologist, an esthetician and a plastic surgeon. One has to be especially careful because such techniques employ the use of inks which are injected into the skin and hence the quality of such products can have a serious impact on health.


The word cosmetics derives from the Greek κοσμητικ? τ?χνη (kosmetik? tekhn?), meaning "technique of dress and ornament", from κοσμητικ?ς (kosm?tikos), "skilled in ordering or arranging" and that from κ?σμος (kosmos), meaning amongst others "order" and "ornament".

Archaeological evidence of cosmetics dates at least from ancient Egypt and Greece. According to one source, early major developments include:[1]

Castor oil by ancient Egypt as a protective balm.

Skin creams made of beeswax, olive oil, and rosewater described by Romans.

Vaseline and lanolin in the nineteenth century.

Nivea Creme in 1911.

The Ancient Greeks also used cosmetics. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.

Cosmetic use was frowned upon at many points in Western history. For example, in the 19th century, Queen Victoria publicly declared makeup improper, vulgar, and acceptable only for use by actors.

Of the major cosmetics firms, the largest is L'Oréal, which was founded by Eugene Schueller in 1909 as the French Harmless Hair Colouring Company. The market was developed in the USA during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor. These firms were joined by Revlon just before World War II and Estée Lauder just after.

Beauty products are now widely available from dedicated internet-only retailers, who have more recently been joined online by established outlets, including the major department stores and traditional bricks and mortar beauty retailers.

Although modern make-up has been used mainly by women traditionally, gradually an increasing number of males are using cosmetics usually associated to women to enhance or cover their own facial features. Cosmetics brands are releasing cosmetic products especially tailored for men, and men are using such products increasily more commonly.



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