“After the colonial era, cost of drugs in India had inherited British patent law, and the average Indian citizen unable to afford pharmaceutical medicines. So in 1970, India passed the Patent Act, which allowed Indian companies to make cheaper copies of another company’s drug (or other inventions) as long the manufacturing process was slightly different.
Vinay Kumar Singh
Mikasa Cosmetics Limited,
The colouring of hair is one of the most important acts of adornment among those made by men and women since the origin of man. The reasons for getting the hair coloured have been to change the natural colour; to colour the white hair which begin to appear with age or to change the colour of the hair temporarily on a particular occasion.
Many key players in the advanced drug delivery industry are focusing on emerging markets (especially in Asia) to launch new products and increase their penetration. BCC Research reveals in its new report that the market in Asia-Pacific region should record the highest growth rate among major regions.
The rising cost of raw materials, stringent regulatory requirements and increasingly competitive environment all are rapidly eroding the profit margins of many antibiotic manufacturers. BCC Research reveals in its new report that these challenges, and the growing problem of antibiotic resistance, have dramatically shifted the business models of some of the industry’s leading pharmaceutical companies.
Department of Pharmaceutical Sciences,
Maharshi Dayanand University, Rohtak, Haryana, India.
Adverse drug reaction (ADR) is the noxious and unintended response that occurs at the dose of drug normally used for prophylaxis, diagnosis or therapy of disease. ADRs cause a huge burden on the modern society because of the increase incidence of the morbidity and mortality. ADRs can occur with any class of drugs and the availability of the more and more number of therapeutics increases the risk of ADRs consequently. It has been found that the maximum numbers of ADRs occur more among infants and children and also they are generally more severe as compared to adults. ADRs are of particular interest in today’s practice because clinical trials are done in the limited number of the subjects and therefore the drug which is found safer in the clinical trial may produces serious ADRs. The most common reason for this is that the clinical studies generally have limited sample size and have low statistical power. Therefore the ADRs monitoring is an essential need for the better health care and therefore the health care centre should promotes the spontaneous monitoring, reporting, documentation and prevention of ADRs.
Spending on programmes to control India’s three main communicable diseases malaria, tuberculosis and leprosy increased seven percent over five years while cases reported, taken together, increased 32 percent, according to an IndiaSpend analysis of government data.
The money allocated for key centrally sponsored social schemes — Integrated Child Development Services (ICDS), Sarva Shiksha Abhiyan (SSA or universal education programme) and National Health Mission — has declined 10 percent, 7.5 percent and 3.6 percent over two years.
Vinay Kumar Singh
Mikasa Cosmetics Limited,
Before going into various aspects of Packaging in general, let us understand uniqueness of Cosmetics packaging. The primary aim of packaging is the protection of the product from all hazards it can be exposed to during transport and handling. A cosmetic package, in addition, is also required to be attractive and unique in its features so to trigger “impulse buying” in the end user. Many a times we all have encountered this situation that instead of purchasing medicine from a chemist’s shop, we land in purchasing a Cosmetics that immediately drew our attention. The role of packaging for Cosmetics is not only the prime role of containing but also to enhance aesthetics. In fact it acts as a silent salesman, acting as an advertisement for the product it contains and influencing consumer’s purchasing choices. It is meant to seduce the consumer and transform products into objects of desire. Cosmetics packaging are attractive and eye-catching as they are extensively decorated. Cosmetic packaging contains everything from the logo of the cosmetic company to the ingredients that the cosmetic contains. It is what gives the consumer their initial opinion about the product. There are various reasons as to why the graphics on the packaging is important to the consumer. Although the packaging is what catches the consumer’s attention. Packaging contributes to the overall feel and image of a brand; high quality packaging signals to consumers that the product inside is high quality. As in other industries, “cosmetics companies try not only to sell a brand to consumers but an image that is associated with certain characteristics or qualities. Even if the products themselves are relatively similar, the packaging can be what sets them apart.
The job of a Medical Representative requires going out and meet highly qualified and informed customers like Physicians, and also not that much qualified trade customers like Stockists, Retailers, etc. In other words, the job of a Medical Representative prepares us to be outgoing and enjoy meeting and convincing different types of customers.