Government is aware of the sale and advertisement of Ayurvedic medicines through TV channels which are required to adhere to the Advertising Code prescribed under the Cable TV Networks (Regulation) Act, 1995 and Rules framed thereunder. Presently, there are no regulatory provisions for pre-censorship on advertisements. Action is taken whenever violation of Advertisement Code is brought to the notice of the Ministry of Information and Broadcasting or the advertisement is found to be in contravention of the provisions of Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder.
Rule 7(5) under Cable TV Networks (Regulation) Act specifically provide “No advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved”. Similarly, the quality aspects of Ayurvedic medicines are specified in the Drugs and Cosmetics Act, 1940 and Rules thereunder and the State Licensing Authorities or Drugs Controllers are responsible to oversee the quality control of these medicines and take regulatory action against the medicines found to be misbranded, adulterated, spurious or substandard.
As part of the self-regulatory initiative of the industry, Advertising Standards Council of India (ASCI), a voluntary body of advertisement industry, promotes self-regulation of advertisement content by monitoring and deciding on complaints against advertisements making misleading, false and unsubstantiated claims of the products including Ayurvedic medicines.
Complaints about the misleading content of the advertisements of Ayurvedic medicines received in the Ministry of AYUSH from any source are forwarded to the concerned State Licensing Authorities with the direction to take necessary action in accordance with the provisions of Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Drugs & Cosmetics Act, 1940 and Rules thereunder. State authorities have reported to have taken action in these cases.
Ministry of AYUSH in consultation with Ayurvedic, Siddha and Unani Drugs Technical Advisory Board (ASUDTAB) have framed and notified draft rules for prohibition of misleading advertisements of Ayurvedic, Siddha and Unani drugs in the Official Gazette vide GSR No. 396(E) dated 4th April, 2016 to amend the Drugs and Cosmetics Rules, 1945.
