AbbVie, is introducing Good Morning Hypothyroidism (GMH), an all-inclusive program that focuses on a daily routine for managing the life-long condition of hypothyroidism. When and how patients take their medication can affect the way the body absorbs it so resources encouraging patients to establish and follow to their a daily routine are important. The goal of the new website is to help patients better manage their hypothyroidism by establishing a daily routine, spirit of connection, and a sense of community through tools and resources such as a patient journal, medication refill reminder and a network of hypothyroidism patients.
This patient network called the Before Breakfast Club Ambassadors shares stories of individual diagnosis, routines and how they manage their hypothyroidism every day. Patients describe the importance of taking their medication at the same time before breakfast every morning as prescribed by their healthcare professional. As the new face of Synthroid.com, the website provides educational resources about the condition as well as SYNTHROID® (levothyroxine sodium tablets, USP) product information, coupons and saving card offers.
"Effectively managing hypothyroidism begins with understanding the disease," said Michael Robinson M.D., vice president of AbbVie U.S. Medical Affairs. "Good Morning Hypothyroidism takes patient education to the next level by providing inspiration to not only learn, but remain motivated in the management of this life-long condition."
Hypothyroidism affects millions of people in the U.S. and as many as ten percent of women may have some degree of thyroid hormone deficiency. The thyroid gland is a butterfly-shaped endocrine gland located in the lower front of the neck, which produces thyroid hormones that help regulate certain functions of the body. Hypothyroidism, an underactive thyroid gland, is a common condition in which the thyroid gland cannot produce enough thyroid hormone to keep the body functioning properly.
SYNTHROID® (levothyroxine sodium tablets, USP) is a prescription, man-made thyroid hormone that is used to treat a condition called hypothyroidism, except in cases of temporary hypothyroidism, which is usually associated with an inflammation of the thyroid gland (thyroiditis). It is meant to replace a hormone that is usually made by your thyroid gland. Generally, thyroid replacement treatment is to be taken for life.
