Abbott India Limited is a subsidiary of Abbott Laboratories, USA, a global, iversified health care company devoted to the discovery, development, manufacture and marketing of pharmaceutical, diagnostic, nutritional and hospital products. The company now employs approximately 70,000 people and markets its products in 130 countries worldwide.
Post: Manager Public Affairs
Job Description:
Job Purpose
He/She is responsible for developing and implementing multi-stakeholder communications programmes relating to Abbott’s brands and products within the nutrition division, including managing the media profile, monitoring and maximizing brand web & social media presence, developing key brand messages and support PA/PR engagement with a variety of stakeholders including patients, doctors, consumers. Role will work in close partnership with GM, Business Unit Heads and Head Strategy to create and execute annual PA/PR strategy plan.
Major Accountabilities
• Play an active role within brand teams and identify opportunities to work collaboratively with cross-functional colleagues to deliver on brand objectives, including leading Communications element of brand team, providing input/ insight on trends and opportunities during the preparation of the brands plans and ensuring wider brand team are kept fully updated on activities.
• Develop multi-stakeholder brand communications and patient strategy with cross functional objectives. Manage communications programmes through the design and implementation of detailed activity plans to support tactics.
• Develop brand key messages/ stories and other communications materials for use with media
• Proactively identify opportunities for brands engagement with consumers, patients and doctors
• Provide support to sales and marketing leadership – e.g. provide overview of PR activities and media results, produce newsletter where required, inspire salesforce to support communications activities e.g. sourcing media case studies
• Take ownership and drive internal communications relating to division and brands such as quarterly newsletter Livewire, Town hall communications, internal awareness of product miles. Primary stakeholders include the India team, Regional and HQ leadership.
Media
• Establish trusted business relationships with key healthcare, nutrition and food/FMCG related journalists.
• Identify opportunities to proactively place/ pitch media articles for key brands to positively impact the perception of the brand or raise awareness of particular diseases (within local regulations)
• Act as spokesperson for the media
• Advise and counsel media trained executives on delivery of brand messages
• Support affiliate eBusiness Director developing social media programmes for each brand as allowed within company social media policy
• Manage review process for external communications interacting with local and corporate review teams
• Collate case study banks for use with media
Issues/ Crisis Management
• Contribute to issues and crisis management plan, tailoring for each brand/ disease area
Agency Management
• Agency management including budget and account management
• Ensure PR agencies are optimally managed – from having contracts in place to ensure ROI and value for money
General Accountability
• Understand the external environment and anticipate trends
• Manage commercial and medical sign-offs of materials before distribution and ensure local, division and corporate approvals as necessary
• Manage brand PR budgets, where required
• Adhere to all Abbott OEC and corporate policies
To comply with the company’s policies and procedures to meet statutory, quality and business requirements within the overall strategy and objectives Abbott Laboratories Ltd.
Note: This job description describes the principal and main elements of the job. It is a guide to the nature and main duties of the job as they currently exist, but is not intended as a wholly comprehensive or permanent schedule and is not part of the contract of employment.
Candidate Profile:
Public Affairs Competencies
- Communication Skills
- Composure
- Dealing with Ambiguity
- Judgement
- Sense of urgency / speed of action
- Collaborative, results orientation
Additional Information:
Location: Mumbai
Education: B.Sc, MBA or M.Sc (MBA from a reputed school preferred)
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: RA
Keyword or Job ID: 114609BR
End Date: 7th Oct, 2012
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