Drug Designing

                                   DRUG DESIGNING

Drug designing involves study of effect of biologically active compound on the basic of molecular interaction in terms of molecular structure or its physicochemical property involved.

      It is studied  process by which drug produce effect, how they react with protoplasm to elicit particular pharmacological effect or response  show they are modified or detoxified, metabolized or effect by organism thus, drug design involves either total innovation of lead or and optimization of already available lead.

 Drugs find their way into therapeutics mainly by these routes;

Serendipity

Random screening

Extraction of active principle of natural sources

Modification of known Group

Selection & synthesis of soft drug

Drug latentation

Rational drug designing