We’re a global biotechnology company dedicated to improving the human condition. Our industry-leading brands are found in nearly every life sciences lab in the world, including innovative instrument systems under the Applied Biosystems and Ion Torrent names. We’re also responsible for a broad range of reagents with our Invitrogen, GIBCO, Ambion, Molecular Probes and Taqman products. With approximately 3,900 patents and exclusive licenses, we’re home to one of the largest intellectual property estates in the life sciences industry
Post: Marketing Specialist
Job Description
· In conjunction with the Regional Marketing Manager, responsible for achieving financial and market success in the region for assigned product portfolios and providing region-level line-of-sight visibility (local pulse) to WW platform and Market Development.
· Manage Region market performance short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required in conjunction with Regional Marketing Manager, sales leadership and RMD team.
· For assigned product portfolios perform detailed analysis and routine reporting of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned. Work with regional marketing manager to recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate
· Optimize Region pricing in collaboration with Marketing Manager, RMDs, and sales leadership · Plans and executes Region- and country-level NPIs, price actions, upgrades and obsolescence of existing products Focus: Region Segment Campaigns and New Product Launches
· For assigned product portfolios work with regional marketing manager and RMDs on the adaption of global campaigns and programs for execution in the region to establish strong customer and category positions including:
- Country program adaptation and execution
- Local communications deliverables, web content and translations, support center preparation to support campaigns
- Industry and customer events
- Region industry relationship management
- Channel execution planning - Internal regional campaign set up and communication to sales, FAS, FSE, CS, TS and TSS
· For assigned portfolios, responsible for working with regional marketing manager and RMDs on new product introduction/ launch execution (NPI) and deployment plan, including country level PR, local web content and local activities to support launch
· Develops and implements local sales and competitive response for campaigns and programs
· Execute programs and activities to support Life Technologies channels, including events, dealers, sales and sales centers
· Sales Training delivery Metrics:
· Consistent tracking and analysis of region market performance
· All campaigns executed on time and on strategy
· Co-ownership with marketing manager of NPS for region · PV1, achievement of A and A+ targets for NPIs
Advertising Management- Manage the placement of agreed advertising communications for both print and digital media. Sales Support – Supports the marketing requests of the regional sales team. Responding to requests in a timely manner. Any other related tasks with are deemed relevant to the role
Marketeer with 2 years of business experience. Bachelor’s degree in Life Sciences with a good understanding of marketing concepts and practices. Team player. Analytical, communications—both oral and written, and organizational skills.
Preferred Qualifications (nice to have)
Master's degree in Life Sciences with 3/4 years of Industry experience.
Additional Information:
Experience: 2 Year
Requisition ID: 16038BR
Industry Type: Pharma/ Biotech/Clinical Research
End Date: 31st March, 2014
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