Job as Scientific Business Officer at Dr. Reddy's Lab

               Dr. Reddy's Lab

Job as Scientific Business Officer

About Company,
Established in 1984, Dr. Reddy's Laboratories (NYSE: RDY) is an emerging global pharmaceutical company with proven research capabilities. The company is vertically integrated with a presence across the pharmaceutical value chain. It produces finished dosage forms, active pharmaceutical ingredients and biotechnology products and markets them globally, with focus on India, US, Europe and Russia. The Company conducts research in the areas of cancer, diabetes, cardiovascular, inflammation and bacterial infection.

Job Description:
The incumbent will be responsible to generate prescription through science based communication within assigned territory by implementing defined strategies.
1. Territory Analysis:
a) Do regular potential analyses by auditing the prescriptions received by retailers, so as to understand Rx trend of our products/doctor potential and modify communication strategy accordingly to position the products in a favorable manner
b) Conduct surveys to understand the existing and new product market potential.
c) Ensure updated customer list
2. Product Promotion:
a) Influence the doctor to prescribe products effectively
b) Ensure top-of-the mind recall of products
c) Ensure all the inputs are invested as scheduled without deviations/dilutions of Head Office strategies
d) Launch activities/ camps/ CME’s etc as per plan to gather momentum for Rx for new products in liaison with Project Management Team
3. Customer Relationship Management:
a) Keep a track of specific customer needs and provide feedback regarding the same to ASM / RSM / HO
b) Device innovative approaches and strategies to build strong relationships with Doctors
4. Business Development:
a) Build customer and market base for achieving present and future business objectives by identifying new customers and redefining product positioning as per the PMT guideline if required
5. Sales Target Achievement:
a) Achieve growth and profitability in a given territory through generating prescriptions by effectively delivering the roles and responsibilities
Key Performance Indicators :
1. Achievement of the assigned Sales Target with consistency
2. Consistent growth in the assigned territory
3. Customers Coverage as per the defined terms
4. Ensuring Process adherence.

Candidate Profile:
1. Required Education: Science Graduate/B.Pharmacy
2. Minimum Experience: 18-24 months experience in niche therapies

Additional Information:
Experience: 18-24 months
Location: Hyderabad
Education: B.Pharm, B.Sc,
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: marketing
Unit: Global Generics
Job Expiry: Saturday, March 20, 2010

To Apply/Send your resume, CLICK HERE