Skip to main content

Job for Marketing Manager at Glenmark

 

Clinical courses

Glenmark is a leading player in the discovery of new molecules both NCEs (new chemical entity) and NBEs (new biological entity) with eight molecules in various stages of clinical development. The company has a significant presence in branded generics markets across emerging economies including India. Its subsidiary, Glenmark Generics Limited has a fast growing and robust US generics business. The subsidiary also markets APIs to regulated and semi-regulated countries. Glenmark employs nearly 6000 people in over 80 countries. It has twelve manufacturing facilities in four countries and has five R&D centres.

Post : Marketing Manager Oncology

Job Description:
1. Effectively manage a team of Product Managers to ensure the division objectives are met
2. Brand Management Brand Plan –Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
3. Brand Performance - Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies, course correction if required.
4. Budgeting and Sales Forecasting – Product History, Market Opportunity Analysis, Setting Financial Objective( primary & Secondary) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan
5. Successful new product launch
1) Preparing launch Calendar, 2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal – Brand Registration/Distribution/ Training. 3) Preparing launch plan – pre launch, launch, post launch 3) Launching to Field Force 4) Roll out to the Doctors 5)Follow up post launch – monitoring prescribers, Rx ,secondary sales and availability
6. Manage division GC/GCNOM and EBIDTA through effective management of Marketing Expense
7. Driving implementation along with effective feedback mechanism Effectively demonstrate in meetings/field work the right way to communicate the campaign to the customers, Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, course corrections if any
8. Maintaining Sales/Expense Ratio Marketing Tracker - maintaining a format brand wise, month wise and Performance card – Sales data, Input - Expense data, Course Correction in case of mismatch of S/E ratio, Give Mthly review to MGL 9. Planning promotional activities/ CMEs
10. Interacting with KOLs in the designated segment, develop feedback mechanism for existing and new products/therapies, strategies and tactical plans
11. Training and development of the PMT to ensure that individual KRA are achieved by the entire team

Candidate Profile :
B.Sc / B.Pharm + MBA/PGDM/MMS
Courses in Pharmaceutical Management
Work Experience
8-10 years of Marketing Experience with at least the last 2 years as GPM/ MM handling specialty or super specialty segments like CNS, immunology, virology, oncology, dermatology, cosmetology and diabetology.
Man Management experience is desirable (but not mandatory)
2-3 years of Sales experience is desirable (but not mandatory)
Proven track record of managing product and patient life cycles
Skills & Competencies  Communication skills, Analytical skills, Planning, Organizing and Decision making skills.

Additional Information:
Experience: 8-10 years
Location:
Mumbai
Education: B.Sc, B.Pharm
Industry Type: Pharma/ Biotech/Clinical Research
Functional Area: Sales
End Date: 19th December, 2016

Apply Online>>

See All   Glenmark Jobs   B.Sc Alerts   M.Sc Alerts   Mumbai Alerts

See All   Other Jobs in our Database

See All   PharmaTutor Placements