Opening for Product Manager at Eisai
Eisai Inc. is a U.S. pharmaceutical subsidiary of Tokyo-based Eisai Co., Ltd., a research-based human health care (hhc) company that discovers, develops and markets products throughout the world. Established in 1995, Eisai Inc. began marketing its first product in the United States in 1997 and has rapidly grown to become an integrated pharmaceutical business with sales of approximately $3.9 billion in fiscal year 2009 (year ending March 31, 2010).
Post: Product Manager
Participates in market research, development of business plans, product strategies, tactical plans and right implementation for their product or portfolio of products.
Plays a key role in KOL development and in-field team support.
Responsible for segmentation, targeting and growth of the brand.
Design Marketing Strategy and Tactical Plans for the portfolio of products responsible for - Design and implement various marketing campaigns.
Responsible for developing product promotion material in line with the regulatory guidelines, at the same time ensuring it provides maximum value to the Sales team.
Develop brand reminders to the customers as per need.
Motivate field force with creative marketing initiatives and value added services for the brands.
Qualification: Graduate in any discipline with MBA in Marketing
Experience: 3 to 7 years in pharmaceutical industry in marketing and product management
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